Overview:
The Page title is the heading that appears in the blue bar border across the top of your browser (for example IE or Firefox). Page titles are found as a META tag in your source code between the <head> and </head>. Page titles are listed first in google search results and what is used when someone adds you as a bookmark or in their “Favorites”.
Importance:
- the page title tag optimizes a web page for search engines.
- makes that web page stand out from other search engine results. The most important information your potential customers will use to decide if they want to visit your site after finding you in the search results
- They are generally heavily weighted by the search engine ranking algorithms.
- On the search results page the title is listed on the first line of the search result.
Hints and Tips-
- Page titles should be clear, descriptive, fine tuned, accurate, meaningful. They should not trigger a filter in Google’s search algorithm that marks it as looking suspicious. The reader should know by looking at the page title, exactly what is on that page.
- Target keyword phrase and put your, most important keywords as close as possible to the left of the title. Don’t waste the first spot with your site name!
- Think under 70 characters will be displayed
- Concentrate on optimizing for a single key phrase per page title, instead of trying to squish several key phrases into one page title.
- Do not repeat the same keywords over and over. Do not keyword stuff in the page title.
- Do not use the same page title for all your pages as it could be considered duplicate content and not listed. Each page should be unique and relevant for the content.
written: Jan 11, 2005 at 08:33 AM by cgonsa.com. Updated for relevance: December 27, 2009
Technology changes rapidly so be sure you always are on top of updates, security patches, and upgrades to your data base driven shopping catalog system. Not keeping up with updates could cause compatibility issues, cause a security risk to others on your servers, your visitors who enter your site, your customers, and believe it or not, yourself. In the worse case scenerio, your website could shut down and not be recoverable. Things do not last long in this business without maintenance. I recommend never going longer than one year and more often if a security patch or urgent update for any reason is necessary. Please contact me if you are my client and want to receive an update.
cgonsa ... is the original hip web designer who branded and pioneered illustrative girly boutique storefronts that continue to be the latest trend in boutique web design ...