How to read your google search results- above is a screen shot for the keyword search I did using the term, “boutique web designer”.

What you see is the following:

1. For the search term, “boutique web designer”, this indicates cgonsa.com ranks number one in Googles results.  The competition for this search phrase lists 13,700 others who target the same keyword phrase. Not bad results, huh? You can get the same results and to help with this a good bit of advice is to practice writing relevant, unique page titles for every page you create.

2. Google pulled the page title I created for my home page from the META tag for this page. If I did not have a META tag for the page description, Google may have pulled this from whatever the open source directory uses (dmoz.org) or other text content found on my web page. 

3. Google pulled the meta description (snippet)  from the  META tag for this page. If I did not have one, they again could have used dmoz.org or any relevent html text content from my web page.

Meta descriptions should be accurate for every page they are created. Do not duplicate the same one over and over. The meta description should accurately describe what one will find on that page. Meta descriptions should be unique and well thought out for every single page so search results are relevant and accurate in Google.  Keep them short, catchy (to entice the click through), and accurate.

Here is a resource for you including a YouTube video on the subject, “How Google displays Search Results”.