Keep your storefront fresh


The rationale for keeping your website fresh is very simple, it keeps an audience of loyal followers interested in coming back, and search engines coming back to feed on fresh new content.  Stale looks and content send a clear a message no one is home or, if they are they don't care, and you may lose trust. Make your audience feel important enough to look good for! Your company’s first impression is by visual impact. The look and feel means just about everything.


Freshening content and design helps create a buzz and keep you memorable. It’s imperative to always be one step ahead of your competition and set yourself apart. A fresh new look adds energy and excitement to your web presence. Add seasonal changes to your online look as you would to your brick and mortar.


As your service, products, or companies focus changes, you want to reflect this because this is the service or product you are selling. In other words, you need to do your spring cleaning! Get rid of everything you don't need or doesn't work, and bring in the fresh and new. You may need to renovate or redecorate, but either way, you need a fresh look every now and then.


Technology changes rapidly and your website is driven by this technology. It is important to keep up to date so your site functions, runs efficiently, and is secure and safe for visitors, and your hosting neighbors.

Every single operation and business needs to make ongoing improvements to keep up with changes, shine, and maintain the competitive edge.


©2007 Cathy Gonsalves,