A blog is an essential part of your ecommerce boutique helping to create a natural buzz .  I call it the "newage" newsletter.  Instead of soliciting customers with a electronic email you can have a blog your audience subscribes to with a newsreader like MyYahoo,  MyMSN, GoogleReader or even My AOl . This way the updates are delivered right through their newsreader, automatically updated, and there is no need to navigate to your site.  There is no fear of being considered spam with this method.  There is nothing to do except feed your blog fresh and interesting content.  You can add a email subscribe box for those who still like the old fashion method of delivery too!

Blogging boosts your search engine visibility and generates an entirely new audience, the bloggers who love to shop!  Search engines love the fresh content and will crawl as quickly as you feed them with content. Search engines use your rich html content to help rank you.  Keep your content relevent and you will find your rank relevant in keyword terms and phrases your audience will use to find you and shop with you. Hey but if you stop with the feeding so will the crawling so keep a steady feed going on, daily to no less than a few times a week is necessary.  No sense in having a blog you feed monthly, you will lose the interest of the search engines and the readers.  Noone wants to pick up a magazine or newspaper they have read before or is old news ...they want fresh interesting topics to browse. 

Blogs provide natural one way links with like blogs that will backlink to your theme related articles. Google gives more weight to one way links. Blogs helps brand your boutique or busineess and keeps your customers informed of your new items and promotionals you may have going on.

Newsletters can still be used in combination if you desire but should be used with a newsletter manager such as constant contact if you are going to transmit large numbers or electronically via email.  This will help prevent getting blacklisted and add the privacy protection standard to the industry.

I prefer setting your blog up with Googles Blogger or Wordpress.  Blogger is easier to learn. See some of the blogs I designed here.

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