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- High quality links help increase your popularity in search engines (link popularity). The more popular you are the more worthy you are of a higher page rank. This is based on the democratic principle of Google PageRank™ - You want a legitimate buzz creating your link popularity not a link swap for the sake of it. - Obtain links from quality sites, like in theme and content. Quality means they have a PageRank™ in Google™, are considered important, and are relevant with the theme of your site and your target market. - Do not link with sites that have no PageRank™ in Google Toolbar™. Make sure Google™ thinks they are valuable. No PageRank™ could mean they are banned and this could trickle down to you. It could also mean they are brand new so you may want to consider this. Overall, your goal is to seek link partners with a PageRank™ equal or higher than yours. Get the Google Toolbar™ to display PageRank™. http://toolbar.google.com/index_xp.html - Handpick all your link partners. Do not use automated linking methods. - One way links to your site are better than two way links. This means a website is linking you but you are not linking them. - Some ways to get one way links are through having a great site people want to write about and talk about, press releases, features on blogs and ezines, submitting to free quality directories (like dmoz.org, local directories and entities, and Yahoo™), participate in forums, create a blog whereby frequent visitors link you, write articles and submit them, and being listed as a vendor by a designer label/manufacturer you carry. - One way to find quality link partners is doing Google™ searches using your keywords and keyword phrases that your audience would use to find your site and noting where your competition is linked. This is called snooping around! - Always use your text link and a meaningful anchor text. Link the entire phrase. This text is important to seach engines because it is the anchor text that you wish to rank well with. Don't get caught up in the cutesy banner exchanges. These should be saved for short term ads and sites with extremely high traffic where visibility is the most important thing. Search engines cannot read any text embedded in graphics making it not as wise with everyday link building although will still count towards link popularity. If you are going to make the effort to get links, you might as well benefit to the max. - Don't link with sites that serve no purpose and have no valuable content. Do not link with sites that have multiple domains with the same content, are link farms, or illegal sites like porn or casinos. - Keep your links on your site to no more than 100 of the highest quality sites. Its quality not quantity that is important. Periodically go through them and weed out broken or little or no value links.
- Secure links with relevant directories such as the Open Directory Project(dmoz.org) and Yahoo!®, as well as to directories industry-specific to you sites theme. Search engines crawl these directories regularly. © Copyright 2006 Cathy Gonsalves
Cathy Gonsalves is an Entrepreneurial Web Designer with 6 years experience. She primarily designs e-commerce using a content management system for client self update. She is best known for her hip web designs, custom girly character illustrations, website branding, and teaching for success.
Article Source: http://www.cgonsa.com/
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